Mon, Oct 20, 12 pm
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The Biennial Hub is open every day from 12-8 pm during the biennial and is a welcoming temporary public space that will be the epicenter of the three-week program in downtown Manhattan.
Located at 424 Broadway, the 2025 Biennial Hub will be designed by Diller Scofiio + Renfro.
This marks the first collaboration between Performa and Diller Scofidio + Renfro, though the two previously worked alongside each other on SCL 2110 organized by Rodrigi Tisi in Chile in 2010. Over the years, RoseLee Goldberg has written about Diller Scofidio + Renfro and their impact on contemporary art and architecture. This shared history at the crossroads of architecture and performance makes the partnership a natural extension of their work.
The Hub will host performances, conversations, screenings, installations, and workshops throughout the Biennial, with a special focus on Performa Studio, a new program on dance conceived in collaboration with choreographers Moriah Evans and Isabel Lewis. Performa Studio transforms the Hub into a dynamic performance laboratory where movement and choreography intersect with visual art, architecture, and everyday life.
In 2007, Performa presented Dance After Choreography, and in 2011 it introduced Boris Charmatz’s Museum of Dance at the Performa 11 Hub, both affirming dance as a cornerstone of its programming. In 2025, with Performa Studio, it anchors the Biennial once again through dance. This new experimental program unfolds daily at the Hub and is fully open to the public.
Originally unveiled as part of the Performa 17 Biennial in 2017, Kruger’s project returns this fall as a special reissue of limited-edition hoodies and t-shirts, now expanded with French and Arabic translations, in collaboration with ITEM IDEM in Paris.
The Drop is now available for pre-order at the Performa shop.
Limited quantities will also be available for purchase at the Performa 2025 Hub during the biennial.
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ABOUT THE RELAUNCH
Performa celebrates its 20th anniversary with the relaunch of Barbara Kruger’s The Drop. Through this reactivation, audiences are invited to engage directly with Kruger’s ongoing interrogation of commerce, language, and identity, this time through the familiar act of shopping, both online and in real life.
“The return of The Drop underscores Performa’s unique role as both commissioner and steward of live performance,” says RoseLee Goldberg, Founding Director and Chief Curator of Performa. “Our 20th anniversary is not only a celebration of pioneering artists like Barbara Kruger, but also a reaffirmation of Performa’s mission to preserve and reactivate landmark works for future generations.”
Kruger’s original commission for Performa 17 transformed New York City with her bold text-based interventions across billboards, building façades, and site-specific installations. The 2025 revival reintroduces the project in a new, multilingual context, amplifying her incisive slogans across wearable objects that circulate in daily life. By adding French and Arabic, Kruger reframes meaning across cultures and broadens access to The Drop. The reissued edition invites a global audience to engage with her critiques of power, media, and identity in new ways.